Walmart’s fashion landscape underwent a quiet revolution with Eloquii Elements. The plus-size collection emerged as a strategic cornerstone in the retail giant’s broader style evolution. Fashion insiders noted the thoughtful design elements—structured silhouettes, contemporary details, accessible price points—that distinguished the line from typical big-box offerings. Following acquisitions and transformations, Eloquii’s journey from specialty retailer to Walmart staple represents more than a business move. It signals a shift in how mainstream retail approaches size inclusivity.
The Rise of Eloquii: From Limited to Online Powerhouse
Few fashion resurrections have been as remarkable as Eloquii’s journey from the brink of extinction to digital prominence. When The Limited folded, Eloquii’s dedicated team refused to let their plus-size vision fade, swiftly reviving the brand as an e-commerce venture that captured the market’s attention.
This digital success story caught Walmart’s eye, leading to acquisition and the launch of Eloquii Elements, a collection strategically positioned on Walmart.com. The retail giant’s portfolio has evolved considerably since—acquiring then divesting brands like ModCloth, Moosejaw, and Bonobos—but Eloquii’s shift to FullBeauty Brands in 2023 marks a new chapter in its resilient narrative.
Walmart’s Acquisition Strategy: Building a Fashion Portfolio
Walmart strategically assembled a diverse fashion portfolio between 2017-2021, positioning itself beyond its budget retailer image toward more style-conscious consumers. The retail giant acquired several established brands including Eloquii, ModCloth, Moosejaw, and Bonobos, signaling its ambitious push into specialized fashion markets.
The company also revived defunct fashion labels, particularly relaunching Scoop, a former New York boutique brand, in 2019. These calculated acquisitions reflected Walmart’s deliberate strategy to capture style-forward demographics while leveraging its extensive distribution network. By 2023, however, Walmart pivoted again, divesting most fashion acquisitions including selling Eloquii to FullBeauty Brands, Moosejaw to Dick’s, and Bonobos to WHP Global.
Exploring Eloquii Elements: Standout Pieces Worth Noting
The Eloquii Elements collection, though compact in scope, delivers several standout pieces that combine accessibility with thoughtful design elements. Among the remarkable offerings, the black mesh panel top provides versatility with a flirtatious edge suitable for multiple styling occasions.
Fashion-forward comfort defines the cold-shoulder sweatshirt, while the wide-width booties in black or ivory feature practical padded footbeds—addressing both style and function. The chambray top, with its relaxed, oversized silhouette, represents the collection’s approach to casual sophistication.
These selections exemplify Walmart’s commitment to inclusive fashion that doesn’t sacrifice style for accessibility.
FullBeauty Brands Takeover: What Changed for Eloquii
Shifting ownership in 2023 marked a significant evolution for Eloquii as Walmart transferred the plus-size fashion brand to FullBeauty Brands’ growing portfolio. This acquisition aligned Eloquii with sister brands including Dia Shop, Avenue, and Swimsuits for All—creating a formidable presence in the inclusive fashion market.
While Walmart shed several fashion acquisitions that year, including Moosejaw and Bonobos, FullBeauty Brands strengthened its position as a plus-size fashion powerhouse. For Eloquii shoppers, the change maintained the brand’s signature sass and style ethos, with continued emphasis on statement pieces, workwear collections, and evening wear—now available exclusively through Eloquii.com.
Where and How to Shop Eloquii in 2026
Following the brand’s evolution under FullBeauty Brands’ direction, Eloquii has consolidated its shopping experience primarily to Eloquii.com as of 2026.
The collection maintains its signature sass that resonates with plus-size fashion enthusiasts while expanding its repertoire. Shoppers can browse sophisticated jumpsuits, slinky sweater dresses, and sharp workwear separates that blend contemporary trends with inclusive sizing.
The site’s sale section frequently features statement pieces like sequined evening dresses at accessible price points. While Eloquii Elements remains available at Walmart.com, the flagship site offers the brand’s complete vision—curated collections that deliver fashion-forward options without compromising on quality or style.
Final Words
As Eloquii Elements continues to bloom within Walmart’s expanding fashion ecosystem, it stands as both mirror and beacon—reflecting the retail giant’s metamorphosis while illuminating the path toward true size inclusivity. Like a carefully curated wardrobe that effortlessly shifts from day to night, Walmart’s fashion journey has evolved from functional to aspirational, proving that style consciousness and accessibility aren’t mutually exclusive concepts but rather, fashion’s most powerful partnership.